Company Description

Assent is the leading AI native platform for supply chain sustainability and compliance, trusted by complex manufacturers and distributors around the world. Built and backed by experts who have led global compliance programs, our unified platform combines advanced AI, regulatory expertise, and the world’s largest supply chain data network to help organizations reduce risk, lower operational costs, and build trust across every tier of the value chain. From human rights and responsible sourcing to PFAS reporting and Digital Product Passports, Assent transforms regulatory complexity into actionable insights that drive real business outcomes.

With over 900 team members across India, North America, Malaysia, the EU, and Kenya and more than 1,000 customers globally, Assent brings together global perspective and deep domain expertise. Our hybrid work model enables teams to collaborate effectively across regions while staying connected to the communities where they live and work. As a certified B Corporation, we meet rigorous standards of social and environmental performance, transparency, and accountability. This reflects our commitment to building technology that drives business performance while creating long-term value for people and the planet.

People First. Technology Forward.

Our commitment to People, Culture & Community (PCC) is rooted in building a diverse, inclusive, and high-performing team. We recruit and retain team members with a range of backgrounds, experiences, and perspectives, while fostering a culture of belonging where all Assentees are respected, supported, and empowered to contribute.

As we continue to embed AI into how we work, we do so thoughtfully, enhancing human potential, supporting better decision-making, and prioritizing appropriate oversight, privacy, and fairness.

At Assent, we value your privacy and are committed to maintaining transparency in how we handle your personal information. As part of our talent acquisition and management processes, we may use AI technologies to support activities such as resume screening, candidate communication, and talent analytics.

Job Description

We're looking for a bold, data-driven, and AI-curious Account-based Marketing (ABM) Specialist to help deepen our engagement with our highest-valued accounts and empower Assent’s next phase of growth. This is a unique opportunity for a marketer who thrives at the intersection of creativity, data-driven decision making, and revenue impact - and isn’t afraid to use modern tools (including AI) to get there faster.

As a key member of our Demand Generation team, you’ll help strategize, execute, and optimize our ABM campaigns that deliver pipeline and strengthen relationships with complex manufacturers globally. In this role, you’ll report to the Director of Integrated Marketing and will collaborate with Marketing, Sales, and other go-to-market departments to identify strategic accounts, research buying signals, build lists, execute ABM campaigns, and report on performance.

This is a hands-on role for someone who understands that marketing is about knowing your audience, communicating solutions to their problems, and reaching them at the right time in their buying stage. At Assent, we embrace new technologies – like AI and automation – not just to keep up, but to push ahead. If you're someone who sees constant change as a catalyst for growth, we want to meet you.

What You’ll Do

• Define and launch targeted 1:1, 1:few, and 1:many ABM programs aligned to sales and revenue goals.
• Collaborate closely with Sales, RevOps, and Product Marketing to definite target account segments, personas, and value propositions.
• Use AI-powered tools and platforms (ChatGPT, 6sense, VWO, Qualified, etc.) to build hyper-personalized experiences at scale.
• Own and execute account-focused campaigns across web personalization, email, digital ads, webinars, and more.
• Develop ABM assets with support from content and design teams, ensuring messaging relevance for target verticals and buying stages.
• Build dashboards and performance reports using Salesforce, Tableau, 6sense, and other similar tools to track account engagement, funnel progression, and ROI to analyze wins/losses and refine account engagement strategies.
• Stay on top of ABM best practices and emerging technologies, bringing forward ideas of experimentation, speed, and curiosity in a high-growth marketing team.

Qualifications

• 3 - 5 years in B2B marketing, with at least 1 - 2 years of experience focused on ABM strategy and execution (SaaS or tech preferred).
• Strong understanding of the B2B buyer journey and how to map ABM tactics to each stage of the funnel.
• Experience using or integrating ABM platforms, like 6sense, with Salesforce and Pardot.
• Comfort working with data, segmenting audiences, and using insights to drive smarter marketing.
• A self-starter and growth mindset - you’re always learning what’s next, testing what works, and optimizing for better results.
• Demonstrated ability to use AI and automation tools to enhance efficiency and personalization.
• Strong collaboration skills and experience working cross-functionally across sales, content, and other go-to-marketing teams.

Additional Information

Life at Assent

Wellness: We believe that you and your family’s well being is important. As a result, we offer vacation time that increases with tenure, comprehensive benefits packages (details vary by country), life leave days and more.

Financial Benefits: It’s not all about the money – well, it’s a little about the money. We understand that financial health is important and we offer a competitive base salary, a corporate bonus program, retirement savings options and more.

Life at Assent: There is purpose beyond your work. We provide our team members with flexible work options, volunteer days and opportunities to get involved in corporate giving initiatives.

Lifelong Learning: At Assent, curiosity is not only valued but encouraged. You will receive professional development days that are available to you the day you start.

At Assent, we are committed to growing and sustaining an environment where our team members feel included, valued, and heard. Our diversity and equal opportunity practices are guided and championed by our Diversity and Inclusion Working Group and our Employee Resource Groups (ERGs).

Our commitment to diversity, equity and inclusion includes recruiting and retaining team members from diverse backgrounds and experiences, and fostering a culture of belonging where all team members are included, treated with dignity and respect, promoted on their merits, and placed in positions to contribute to business success.

If you require assistance or accommodation throughout any part of the interview and selection process, please contact [email protected] and we will be happy to help.

We use AI to support parts of our recruitment process, such as note-taking and initial shortlisting based on job-related qualifications. AI does not make hiring decisions. All candidates will speak with a real person, and final decisions are always made by our recruitment team.