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Marketing Creative Lead

FoodCycler

FoodCycler

Marketing & Communications
Ottawa, ON, Canada
Posted on May 24, 2025

Who We Are:

Food Cycle Science (FCS) Corporation designs, sells, and distributes food waste management solutions that aim to tackle the ever-growing problem of food waste. We are revolutionizing food waste management by offering unique products and innovative solutions that create sustainable practices and convert everyday food scraps into nutrient-rich, garden-ready fertilizers for households, businesses, and municipalities. We promote an environmentally sustainable life cycle, reducing landfill GHG emissions and reducing the exorbitant cost of food waste management.

We are in a new and emerging sector that is fast-paced and evolving each day. Food Cycle Science is an industry pioneer and thought leader when it comes to food waste management with products and solutions offered in several countries globally. You can work with our great team members and help change the way the world thinks about food waste.

We are a diverse, agile, and passionate entrepreneurial team, just beginning to make our mark. We are looking for a talented Marketing Creative Lead to join our marketing team and help shape how our brand comes to life across every touchpoint. In this hands-on role, you will lead the creative execution of high-impact campaigns-from bold ad concepts and compelling visuals to smart, conversion-driven messaging. You will own the creative process across channels, tell stories that connect, and bring strategic ideas to life with clarity and craft.

Please visit our website at www.foodcycler.com for more information on our product offerings. To learn more about our recent awards, please see below:

2023-2024 Awards:

What You Will Do:

This is a hands-on creative role reporting directly to the Marketing & Brand Director. The Marketing Creative Lead is responsible for developing and executing high-impact campaign visual and messaging across digital ads, email, popups website and other marketing channels. This includes ideating campaign concepts, designing and producing ad creative, writing or refining copy, directing content shoots, and owning the visual execution of everything from paid social to tradeshows.

As the creative arm of the marketing team, you will be expected to understand the customer journey and conversion goals, and craft visuals and messaging that resonate, engage, and convert.

The ideal candidate is both strategic and execution-focused: a self-sufficient art director-type who understands performance marketing, can create their own assets, and thrives on building and evolving a brand through smart, creative storytelling. This role plays a key part in shaping how the brand is presented across all touchpoints, with the potential to grow into a team leadership position over time.

Key Responsibilities

Creative Direction & Campaign Ownership

  • Lead creative development for both performance and brand campaigns – from ideation and, pitching, to execution, with a focus on delivering real results.
  • Own the full creative lifecycle from initial insight to final asset delivery across all channels (digital, print, UGC, experiential).
  • Build story-telling frameworks for multi-touch campaigns across ads, product launches, landing pages, social, events, and more.
  • Champion a cohesive creative vision that aligns with the brand’s positioning, voice, and marketing strategy.
  • Regularly present creative concepts and direction to internal stakeholders and leadership.

Advertising & Content Development

  • Create and manage advertising creative across all platforms (Meta, YouTube, Google Display, etc.) - visuals, messaging, and user flow.
  • Write or refine advertising copy that converts and reinforces brand voice.
  • Oversee or direct content production (UGC, paid influencer, or in-house) including storyboarding, visual composition, and on-set creative feedback.
  • Stay ahead of trends, competitors, and consumer behavior to develop content that’s fresh, scroll-stopping, and effective.

Brand Stewardship & Design Leadership

  • Evolve and protect our brand’s visual identity across all touchpoints, ensuring consistency while pushing creative boundaries.
  • Design and deliver campaign assets, mockups, presentation decks, event visuals, and print collateral.
  • Lead tradeshow and experiential branding efforts from concept to execution (booth design, signage, creative takeaways, etc.).
  • Set standards and best practices for visual storytelling, typography, layout, and motion design.

Strategic Collaboration & Optimization

  • Work cross-functionally with marketing, product, and other teams to align creative with business goals.
  • Review performance data to iterate and improve creative output.
  • Manage relationships with freelance talent, production partners, or creative vendors as needed.
  • Take initiative beyond the brief and contribute to the evolving creative and marketing strategy where opportunities arise.
  • Manage relationships with freelance talent, production partners, or creative vendors as needed.
  • Other duties as assigned.

Qualifications & Core Competencies:

  • 4-7 years of experience in a creative or marketing design role (Art Director, Creative Lead, or similar), ideally in a fast-paced environment or agency.
  • Proven ability to concept and execute creative across paid, owned and earned channels, specifically across multi-channel campaigns (digital ads campaigns, email, web, print, social).
  • A portfolio that showcases strong conceptual thinking, ad creative, and multi-channel execution (digital-first focus).
  • Expert-level skills in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma and similar.
  • Working knowledge of video editing tools like Premiere Pro or After Effects is a plus.
  • Excellent visual design, copywriting, and storytelling abilities.
  • Experience directing or collaborating on content production (photo, video, UGC).
  • Confident communicator: comfortable presenting ideas, taking feedback, and pushing creative forward under tight deadlines.
  • Experience managing external creative partners, freelancers, or production vendors
  • Marketing-savvy and business-minded - you understand how creative impacts performance, conversion, and overall campaign strategy.

What We Have to Offer You:

  • Central Ottawa office location, minimum of four days per week in the office, subject to change
  • A FoodCycler unit for your own kitchen
  • Competitive base salary
  • Competitive benefits package
  • Group RRSP Plan
  • Flexible vacation
  • Regular social and team-building get-togethers for all team members

To Apply:

Please take the time to tell us about yourself in a cover letter – we want to hear your story – your background, your accomplishments, and why this role is a good fit for you.

Please submit your cover letter and résumé to our online portal by June 15, 2025. Please note that all applications will be acknowledged, but only those selected for an interview will be contacted. Compensation will be market competitive and will be dependent on your qualifications and experience. This posting will remain active on our website until our search process is complete.

Food Cycle Science Corporation is committed to providing an inclusive, barrier-free recruitment and selection process. Please contact us in confidence at HR@Foodcycler.com and provide notice in advance if you require accommodations at any stage of the recruitment process. All requests for accommodation(s) will be considered in a fair and objective manner that will ensure applicants are treated with respect and dignity.