About NotaryPro

NotaryPro is one of North America’s leading LegalTech companies, helping individuals and businesses securely complete legally recognized online notarizations. As we continue our expansion across the United States, we are seeking an experienced Marketing Manager to help build our brand, execute demand generation programs, and support our continued growth.

This is an exciting opportunity to join a fast-growing technology company where marketing plays a direct role in driving revenue. You will work closely with the Chief Marketing Officer and collaborate with Product, Sales, Customer Success, and Executive Leadership to execute initiatives that directly impact company growth.

Position Overview

We are seeking an experienced, results-oriented Marketing Manager with a strong background in growth marketing, demand generation, digital marketing, and brand development. This role will execute marketing initiatives supporting both our Business-to-Consumer (B2C) and Business-to-Business (B2B) divisions throughout the United States.

The successful candidate will be responsible for building the NotaryPro brand in the US market, executing demand generation campaigns, increasing website traffic, generating qualified pipeline, and driving marketing-attributed revenue across multiple channels.

This role will also own Conversion Rate Optimization (CRO) across the customer journey, continuously identifying opportunities to improve visitor-to-lead, lead-to-customer, and customer retention metrics through data-driven experimentation, analytics, and optimization.

This is a hands-on execution role requiring someone who enjoys launching campaigns, measuring performance, and continuously improving marketing results.

Key Responsibilities

Demand Generation

• Execute integrated demand generation campaigns across paid media, SEO, email marketing, partnerships, content marketing, and referral channels.
• Build and optimize lead generation programs for both B2C and B2B business lines.
• Increase Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), and marketing-attributed revenue.
• Partner with Sales to improve lead quality and pipeline generation.
• Continuously optimize Customer Acquisition Cost (CAC) and Return on Ad Spend (ROAS).

Brand Development

• Execute brand initiatives that strengthen the NotaryPro brand across the United States.
• Maintain consistency across all customer touchpoints and marketing channels.
• Develop and maintain product messaging frameworks that clearly communicate the value of NotaryPro’s products and services to both B2C and B2B audiences.
• Collaborate with Product, Sales, and Customer Success teams to ensure messaging is consistent throughout the customer journey.
• Support product launches, public relations, partnerships, customer success stories, and thought leadership initiatives.
• Ensure all marketing materials accurately reflect the company’s brand standards and positioning.

Conversion Rate Optimization (CRO)

• Own website and marketing conversion ratio metrics across the entire customer journey.
• Analyze customer behavior, user journeys, and conversion funnels to identify growth opportunities.
• Develop and execute A/B tests and multivariate experiments to improve marketing performance.
• Partner closely with Product, UX/UI Design, and Development teams to improve website usability and increase conversion rates.
• Optimize landing pages, forms, calls-to-action, messaging, and customer journeys.
• Develop dashboards that monitor funnel performance and conversion metrics.
• Present actionable recommendations based on performance data and campaign results.

SEO & Organic Growth

• Execute the US SEO program to increase organic visibility and qualified traffic.
• Perform keyword research, competitor analysis, and technical SEO audits using SEMrush.
• Collaborate with Content and Development teams to improve technical SEO performance.
• Increase search rankings, click-through rates, and organic traffic.
• Implement best practices for SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO).

Analytics & Performance Marketing

• Monitor campaign performance using analytics platforms and marketing dashboards.
• Own marketing performance reporting and dashboard maintenance.
• Analyze attribution, funnel performance, conversion metrics, and ROI.
• Identify bottlenecks throughout the acquisition funnel and recommend optimization opportunities.
• Work closely with Product teams to improve website performance through experimentation and data analysis.

Cross-Functional Collaboration

• Work closely with Product, Sales, Customer Success, Development, and Executive Leadership teams.
• Collaborate with external agencies, consultants, and marketing vendors.
• Support product launches and company-wide marketing initiatives.
• Provide regular reporting and updates to the Chief Marketing Officer on campaign performance, KPIs, and OKR progress.

Qualifications

Required

• Minimum 7 years of marketing experience, preferably in SaaS, technology, or another high-growth industry.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Proven experience executing demand generation campaigns and driving measurable business results.
• Strong knowledge of SEO fundamentals, content marketing, and digital marketing best practices.
• Hands-on experience using SEMrush for keyword research, competitor analysis, and SEO performance.
• Experience improving website conversion rates through Conversion Rate Optimization (CRO).
• Strong analytical skills with experience using Google Analytics or similar reporting platforms.
• Excellent written and verbal communication skills.
• Ability to manage multiple priorities in a fast-paced startup environment.
• Must reside in the United States and be legally authorized to work in the United States.

Preferred

• Experience working in LegalTech or another regulated industry.
• Experience with HubSpot, Salesforce, WordPress, or similar marketing platforms.
• Familiarity with A/B testing, AI-powered marketing tools, and modern SEO practices, including AEO and GEO.

Who You Are

You are a highly organized marketer who enjoys launching campaigns, optimizing performance, and delivering measurable business results. You thrive in a fast-paced startup environment, communicate effectively across teams, and are comfortable managing multiple priorities simultaneously.

You enjoy using data to improve performance, are passionate about demand generation and customer acquisition, and take ownership of your work from execution through reporting and optimization.

Why Join NotaryPro?

• Join one of North America’s fastest-growing LegalTech companies.
• Help build and grow the NotaryPro brand across the United States.
• Work directly with executive leadership and make a measurable impact on company growth.
• Own meaningful marketing initiatives that influence revenue and customer acquisition.
• Be part of a collaborative, entrepreneurial, and data-driven marketing team.
• Competitive compensation and opportunities for professional growth.
• Remote-first culture with flexibility and autonomy.

If you’re passionate about demand generation, brand building, conversion optimization, and executing high-impact marketing campaigns, we’d love to hear from you.