Location: Remote

Type: Full-time

Experience: 5+ years

Team: Marketing

Reports to: VP Marketing

Role Summary

Trexity is hiring a Head of Growth to own our entire growth engine, from acquisition to activation to reactivation. This is a hands-on operator role, not a strategy-only position.

This role consolidates paid media, SEM, analytics, and funnel ownership under one accountable leader. Paid media and SEM live here by design—this person both runs campaigns and decides where spend goes, using data to drive fast iteration with creative and development partners.

This is a mission-critical hire and a foundational role in Trexity’s next phase of growth.

What You’ll Own

• Acquisition (Paid + Organic)
  • Paid search (SEM), paid social, retargeting, and growth channels
  • Channel mix, budget allocation, and ROI optimization
• Funnel Performance
  • Core growth metrics: CAC, CVR, LTV, activation and reactivation rates
  • Full-funnel visibility from click → conversion → retention
• Experimentation
  • Growth experiment roadmap (what we test, why, and in what order)
  • Rapid testing across ads, landing pages, and lifecycle flows
• Lifecycle Performance
  • Activation, onboarding, reactivation, and lifecycle optimization
  • Partnering on email, in-app, and retargeting strategies

How You’ll Work

• Personally launch, manage, and optimize campaigns
• Interpret results and turn insights into immediate action
• Decide where spend goes—daily, weekly, monthly
• Partner closely with:
  • Creative to iterate ads and messaging fast
  • Growth Engineer to fix funnel leaks and ship experiments
  • Dev/Product when deeper product changes are required

What Success Looks Like

• Predictable, scalable acquisition performance
• Clear ownership of growth metrics across the company
• Faster experimentation cycles with measurable wins
• Growth decisions driven by data, not opinions

Ideal Background

• Strong hands-on experience in paid media and SEM
• Deep understanding of funnels, attribution, and experimentation
• Comfortable operating at both strategic and execution levels
• Experience scaling B2B, marketplace, or logistics-adjacent products is a plus

Skills

• Hands-on leadership of paid media and SEM programs
• Acquisition strategy and execution across paid and organic channels
• Budget ownership, channel mix optimization, and ROI management
• Deep understanding of full-funnel growth metrics (CAC, CVR, LTV, activation, reactivation)
• Growth experimentation design, prioritization, and analysis
• Conversion rate optimization across ads, landing pages, and lifecycle flows
• Strong analytical skills with ability to turn data into immediate action
• Attribution modeling and performance analysis
• Lifecycle growth strategy (activation, onboarding, reactivation)
• Cross-functional collaboration with Creative, Engineering, and Product
• Ability to operate at both strategic and execution levels in fast-moving environments
  

Tools & Technologies

• Paid Media: Google Ads, Meta Ads, LinkedIn Ads (or similar platforms)
• SEM & Search: Keyword research, bid management, and search optimization tools
• Analytics & Attribution: Google Analytics, attribution tools, performance dashboards
• Experimentation & CRO: A/B testing platforms, landing page testing tools
• Lifecycle & Retention: Email and lifecycle tools (e.g. HubSpot, MailChimp)
• Data & Reporting: Spreadsheets, dashboards, and BI tools
• Collaboration: Slack, Notion
• Creative & UX Collaboration: Ability to work closely with Figma and creative workflows